Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the competition is essential. Competitive analysis has always been a core strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how companies collect, analyze, and a

Introduction Social media marketing has evolved dramatically in the last few years, driven by changes in technology, user behavior, and business needs. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of organizations and